Katie Cannady VA 1-22-23

Social Media Management and Virtual assistant Services Overview

Katie Cannady

Virtual Assistant

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About Me

I have always enjoyed variety in my work. I have a huge passion for helping people grow their businesses. I've worked in small startups, real estate, academia, and large corporations. Each opportunity has allowed me to grow my skills and continue to learn every day and for that I am grateful. I'm obsessed with everything digital and techy and look forward to helping entrepreneurs, executives and small businesses accomplish more in their day.

WORK WITH ME

Marketing services Overview

E-mail Marketing Services

Manage contents of campaigns and process leads into appropriate campaigns.
Create, curate, and update your regular newsletter, whether it’s the online copy or hard copy
Track and report email campaign performance, such as open rates, response rates, and conversions

Collateral Development

Create flyers, direct mail pieces, and graphics to generate more quality leads for your business
Create posting templates for ads and post these ads on sites like Facebook, Craigslist, Twitter, Instagram, etc.
Prepare content to help you build brand awareness.

Website and Blog Management

Management, including content creation, curation, aggregation, and editing
Create forms and pages for lead generation
Measure and report on page and campaign performance

social media services Overview

Social Media Posts: I will schedule 3, 5, and 7 posts per week (see package pricing overview for details) for a single social media platform. Additional social media platforms may be added at an additional fee.

Custom Graphics Creation: I use Canva design software to create custom graphics for your social media outreach. Graphics include MP4, GIFs or PNG posts.

Hashtag Research: Using effective hashtags allows your organization to increase engagement with your audience, build your brand awareness, promote your favorite causes, advertise products and services, create context for captions and give visitors a tool for finding your content quickly.

Monthly Content Calendar: I will develop a suggested content calendar for your organization and make adjustments based on performance measures.

Monthly Analytics Report: I will supply you with a report on how well each platform performed during the month.

Social Media Audit: I will meet with you to discuss your current platform utilization and gather pertinent information needed to develop a strategy moving forward.

Content Strategy Plan: After collecting information about your organization and goals at our first meeting. I will develop a custom content strategy that best suits your specific goals. The strategy plan will evolve as we gather performance data.

Which social media platform is best for you?

Each organization has unique goals. I will work with you to build the best strategy for your organization and the goals you have. Here is a brief overview of each platform's intention and capabilities.

Facebook: Facebook is great for building a community and can be used for both B2B and B2C consumers. Facebook is a great tool for building brand awareness, hosting live events and/or Facebook groups.

Instagram: Instagram is great for visual marketing. Instagram is used to build brand awareness and connect wiith your followers in a personal way.

Twitter: Twitter is a real-time B2B or B2C social media platform. Through Twitter's platform, you are able to provide customer service, build brand awareness and engage in trending topics.

LinkedIn: LinkedIn is business-focused and used for networking, recruiting and brand awareness.

What should my content Strategy look like?

80/20

Rule

"80% of your posts should inform, educate, or entertain your audience

20% of your post can be used to promote your brand." (Hootsuite)

Marketng services

gold

PACKAGES STARTING AT $1,500

bronze

PACKAGES STARTING AT $500

silver

PACKAGES STARTING AT $1,000

Virtual Assistant services Overview

Bookkeeping, Calendar Management, and Office Management

Database management
Email management
Calendar management
Project management
General Bookkeeping (Prepare quotes, prepare invoices, process payments, bank and credit card reconciliations, and track and report company expenses.
Vendor Management

General Office Tasks

Prepare correspondences
Data entry
Internet research
Proofread and edit documents
Set appointments and schedule reminders
Travel research and booking
Personal tasks (buying gifts, preparing thank you cards, researching restaurants, paying bills)